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當有人想要你拍攝婚禮時,你如何確定要求多少?

我被要求為金錢拍婚禮,這是我第一次有這樣的機會。我在之前的三場婚禮上拍過照片,其中兩位是主要攝影師,但沒有獲得報酬。 (對於那些我是主要攝影師的人來說,嗯,他們真的只是不太關心他們的照片,所以...)

無論如何,如何計算一個體面的價格來為婚禮收費?我應該補充一點,雖然我不介意偶爾這樣做,我可能不會拍大量的婚禮,所以我不想訂閱一些服務告訴我應該收取多少費用。

最佳答案

NOTE: To some extent my answer is 'US-centric' being as I've never had to price my photography in another country. If you're not in the US, your mileage may vary.

Never, ever base your price on what other photographers in your area are charging. You have no way of knowing what their expenses are, and thus you have no way of knowing what their profit margin is. You can price yourself according to your competition and easily end up making zero profit, or even losing money, because the numbers that your competition uses will not take into account your expenses, your cost of goods sold, the value of your time, etc.! Do the math instead. It's not that hard, and that way you'll at the very least know what your time is worth.

零售攝影定價的關鍵是建立足夠的緩沖,以支付您的時間,費用,稅收和利潤。有很多“緩慢而準確”的做法,如果你要進行大量的零售攝影,我強烈建議你使用這種方法(因為考慮到時間,費用和稅收都很慢而準確通過這樣做,您通常可以更準確地評估您的利潤,以及相應調整定價的能力。如果您計劃進行大量的零售攝影,那麽您可以使用“快速臟”的公式,以確保您或多或少地涵蓋了基礎知識:

(T + G)* P =報價

T = The cost of your time: how many hours you expect to spend working multiplied by how much your time is worth. Make sure to consider all the hours you will work... Taking pictures, editing pictures, making albums, ordering prints, etc. This is an 'all inclusive' number, and not taking into account all the time you will spend is the fastest way to screw yourself and ensure you lose money on the quote, so make sure to factor in everything and then add a margin, just in case.

G = The wholesale cost of your goods: simple addition of all the goods you are planning on offering your client, and any out-of-pocket expenses (hotel, batteries, etc.) plus the sales tax rate on retail goods, if you are required to pay sales taxes in your jurisdiction.

P = The profit you expect to make: This number should be no smaller than 3, and (unless your client is uber-wealthy) shouldn't exceed 4. These are 'generally accepted ballpark' numbers that are often used for 'quick estimation.' Technically speaking you can throw in whatever number you want, but if you go less than 3 (here in the US) you run the risk of not being able to cover the income tax hit (you are paying your taxes, right?)

我已經拍攝了超過15年的婚禮和人像攝影,我發現我的“快速和骯臟”計算讓我在“緩慢而準確”計算的10%範圍內毫無例外地總計少於10,000美元費用。

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